Tesla has unveiled an all-new Model 3 variant made specifically for the UK corporate sector. The most recent Tesla model comes with a single rear motor and a Long Range battery pack. This new product is being introduced as Tesla works to hasten the electrification of the fleet used by businesses in Europe.
Compared to Existing Model 3 Versions: The New Variant
Tesla now offers the Standard Range RWD, Long Range All-Wheel Drive, as well as Performance AWD variants of the Model 3. This new addition, however, was created especially to serve the business market.
The Model 3 Long Range Rear-Wheel Drive, according to Karen Bowen, senior key account manager for Tesla, delivers a section-leading range of 394 miles (WLTP) with the highest level of charging simplicity. At £46,990, the vehicle is priced £4,000 above the standard Standard Range and £4,000 below the Long Range AWD.
The longest-range Model 3 at present, but with limited supply
The latest Model 3 variation is Tesla’s longest-range Model 3 yet, with a remarkable 394-mile WLTP range. However, Tesla’s business-to-business division will be the only place where you can purchase this model. Bookings could be made through B2B channels, according to Bowen, and deliveries should start in June. Only the UK will sell the latest Model 3 model.
Economic incentives for businesses in the UK
The significant incentives provided to corporations in the UK for the purchase of electric vehicles are probably what motivated Tesla to make this strategic move. Among other perks, these incentives include a 100% year-one exemption for the purchase of the vehicle and a company car tax ceiling of 2% rather than the typical 20% to 37%, depending on the model. These incentives have encouraged lots of individuals to purchase electric vehicles from UK-based companies.
Long-Range Model Rumours for China
Even while this particular Model 3 variant is presently only available in the UK, it is important to remember that Tesla is also rumoured to be getting ready to introduce a longer-range model for the Chinese market. 404 miles is said to be the approximate range of this new model, according to persons acquainted with the situation. It is unknown if Tesla will release a comparable vehicle in other regions or increase its accessibility outside of the corporate fleet segment.
Future Consequences for Tesla’s Marketing Approach
With its longer range and competitive cost, Tesla’s new Model 3 Long Range RWD offers a great development for the UK business sector. It would be fascinating to watch whether Tesla sticks to its approach of targeting particular markets with specialised goods or if it expands to other geographical areas and market niches.
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